Joe Buckner : Founder of Beautifully Savage Boxing in Fort Collins | Interview by Kim Fuller

Originally published in the Summer + Fall 2018 issue.

At the January CO YOGA + Life® event in Denver, you spoke on the “Me To We” panel we hosted. What are some of your ethics and methodologies that reflect this attitude in your life and your business?

For me and Beautifully Savage it is always about the collective. What is best for We. From day one we wanted to have a “We First” attitude when it came to business. Some of the ethics that we have can be found in our core values of Faith, Family and Fighting.

We understand that group fitness is experiential so we take every measure to make sure that each part of the experience is spot on. The studio vibe, the music, the workout and the team breakdown at the end of class is all designed to foster a feeling of community and family.

In my personal life it is the same. My main focus is on how I can leave every person that I come in contact with, a little better than I found them. I’ve found that when I am Me focused, life tends to be a little tougher than when I focus on how I can be of service to others.

What made you start Beautifully Savage Boxing Studio and how have you seen it grow?

It was two things:

My best friend challenging me by asking “what would you do if you got $4 million and could live off of the interest for the rest of your life?”, and losing my job.

Probably the biggest factor in me starting my own business was for me to be able to share my story! Once I started living my truth, so many great doors opened for me. I felt that it was important for me to be raw and real as I feel that is missing in our world of social media highlight reels and people always trying to pretend that everything is perfect. I also know that I wanted to change people’s perception of ex felons, homeless people and anyone who has struggled. I want to be a shining example of what a person can accomplish if they are given the chance and have even just one person believe in them.

The other reason was that I felt that I could help people believe in themselves and fight for whatever they want in this life.

What are some ways you find inspiration and/or motivation every day?

I honestly wake up inspired because I get to do something that I love and it also happens to be what helps me keep food on the table. I do listen to podcasts, read, follow certain folks on Instagram who make me want to level up and raise my game even more. I feel that if you are open to it, inspiration is everywhere.

What is next for you and what is next for Beautifully Savage?

Next for Beautifully Savage is location number two. That’s my number 1 initiative for 2018 professionally.

Personally, I have so many things that I want to accomplish this year that it’s best to just stay tuned and watch them unfold!

Photo Credit: PhoCo

Kim FullerBased in Vail, Colorado, Kim Fuller is a freelance writer, editor and photojournalist, as well as a yoga teacher, legacy ambassador for Lululemon Athletica Vail, and co-founder of In Your Element, a yoga and outdoor adventure company. When Kim is not diligently writing and editing in her mountain nook, teaching yoga around town or finding a new adventure, find Kim at a local cafe or craft brewery, where she enjoys the more indulgent side of inspiration.


Join the Y + L Tribe