What We Aim To Do
We are regional publications with a community appeal that showcase the persons, places and ideas that makes living the local yoga lifestyle so special and unique. Our mission is to give an authentic voice to the every day person trying to live a healthier lifestyle.
Why We Are Doing It
We are a breath of fresh air from your big label publications giving everyone the chance to be seen, heard and read about in their own community. All this also comes with a national connection to other regional YOGA + Life publications.
Our readers ARE your customers. Part of a $290 billion dollar marketplace in the U.S. alone, conscious consumers are virtually untapped in the LOHAS (Lifestyles of Health and Sustainability) marketplace and these people DO YOGA. February 2015 statistics published in Yoga Journal show that the overall yoga market is a $3 billion business comprising 16.5 million active participants, or 7.5 percent of U.S. adults. As yoga infiltrates American culture, we are anticipating the needs of the growing population of practitioners and in finding new ways surrounding making the lifestyle of yoga more accessible to the local, regional, and national communities.
People who strive to live a healthier, more conscious lifestyle for themselves and their families.
MORE ABOUT THE COMPANY
We are a privately owned company founded by Juli Rathke, a yogini entrepreneur and media expert. We operate under a national YOGA + Life™ brand, while each of our region’s titles are owned and operated locally with a national collaboration. We are stronger together than we are apart.
All of our covers are unique to their market. We often run “cover contests” in hopes of showcasing new and authentic locations, people and products in each publication. We do shoot our own covers and will partner with local vendors in producing the shot.
Our mission is to give a voice to those who may otherwise have found themselves without. Anyone can contribute to Y+L. Send us your pitch, your story and we WILL read it and see if it is a fit.
In order to create the deep roots we desire with our regional approach, each region is supported by a team of ambassadors. From all walks of life, this team helps steer theme, content and collab- orations for each issue. In addition, our ambassadors tell their stories too on our national blog.events
Our goal is to connect, create community, and collaborate in an industry thats foundation is passionate and pure. With quarterly events at the regional level, we additionally will be offering ticketed regional events with one national event in production for late 2018.
YOGA + Life™ Magazines is a new platform in the LOHAS marketplace, a market segment focused on health and tness, wellness, the environment, personal development, sustainable lifestyle, social justice, philanthropy, arts, culture and all that accompanies such choices. Through events, publications, and websites with similar media outlets we are able to share this regional voice on a greater scale than exists today.
Learn more ways to get involved…