Aspen City of Wellbeing : Co-Creating a Cultural Shift of Wellbeing For All | By Nicole Lindstrom

A nonprofit in Aspen, Colorado, Aspen City Of Wellbeing (ACW), is shifting the way local employers engage with wellbeing in the work place.

“Our mission at Aspen City of Wellbeing is to shift culture towards an optimal state of wellbeing for all,” says Jessica Ewart, executive director of ACW. “We offer worksite wellbeing programs that provide evidence-based solutions to improve wellbeing while simultaneously seeing a return on that investment.”

ACW serves the underrepresented populations including low-income earners, service workers, immigrants and individuals with high rates of obesity, emotional and financial stress, compromised health, and chronic pain.

In 2017, ACW implemented 24 proactive wellbeing programs within The Roaring Fork Valley, working directly with The City of Aspen, Pitkin County, and Aspen Valley Hospital. Implemented programs have seen positive results of increased employee morale, reduced physical and mental pain, and an increase in trust between senior management and employees.

“Aspen is a wonderful city, but we have problems too. At ACW, we focus our attention on the kind of city we want to live in, choosing to be the change we want to see in Aspen and throughout the world,” says founder Gina Murdock.

“Anything can be accomplished in business with clarity or intention, massive action, while being infused with purposeful love for a higher good,” explains chief strategist Stephen McGhee. “ACW is doing just that.”

NICOLE LINDSTROM is the co-author of “Wanderlust, A Modern Yogi’s Guide To Discovering Your Best Self,” Founder and Editor of the online travel site GLDMNE, and Program Director at Aspen City of Wellbeing. Nicole lives in Aspen, Colorado, where she teaches yoga to the community. Follow her @n.lind.strom and at


Photo by Julia Hedman



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